Wednesday, September 1, 2010

Comical TV ad from Tommy Sowers

Tommy Sowers has recycled his earlier "Combat Bible" ad and given it a new twist that makes it comical--so comical, in fact, that I'm thinking about rescinding my earlier prediction that he would defeat incumbent Jo Ann Emerson to win the Missouri Eighth District seat in the U.S. House.

If you haven't seen "Combat Bible," here it is on YouTube:

That is a slick ad, as I said before. It's got his pickup truck, a field with big round hay bales (that I suppose the producer wants us to think Tommy just cut and baled), and Tommy in blue jeans, like a real workingman.

Elections are decided on images and perceptions, and I think this ad did a good job of portraying Tommy as a farmer, a veteran and a Bible reader. Well, he is a veteran of the U.S. Army, and he served in Iraq. I don't think he's a farmer, and he doesn't say in the ad whether or not he read the Bible he carried. Still, it's a doggone good ad.

They they went to tinkering on it, and messed it up. A friend at work told me about seeing a Tommy Sowers ad and he was laughing about it. Here it is, renamed "New Blood" with editing and additions:

Well, no wonder my friend from work was laughing about it. Now the ad becomes a parody. They couldn't just leave well enough alone. They had to add Tommy shooting something or someone at the end of it to show that he's just like the rest of us South Central and Southeast Missouri rednecks and hillbillies.

What's he shooting? Iraqis? A Jo Ann Emerson target? Surely, not Jo Ann Emerson!

Well, the silliness of this ad may backfire on Tommy. He needs to get his staff to come up with something better than this quickly so he can get this thing off the air. This ad is almost as goofy as a Saturday Night Live advertising parody.

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